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Vice Versa 2 reaches the milestone of 5 million entries!

By Ludovic , on 5 October 2024 — Disney Plus - 3 minutes to read

You’ve probably wondered how ‘Vice-Versa 2’ managed to become a a real success at the box office, surpassing the five million admissions mark. Well, let me take you into the heart of this incredible success story!

How did “Vice-Versa 2” manage to cross the five million mark at the box office?

In just a few weeks, “Vice Versa 2” surpassed the impressive milestone of five million admissions at the box office. How did this animated film achieve such a feat? Several factors contributed to this resounding success.

A highly anticipated sequel

The continuation of “Vice-Versa” was impatiently awaited by the Pixar fans. The first opus left an indelible mark in the minds of spectators thanks to its unique blend of humor and emotion. By capitalizing on this solid foundation, “Vice Versa 2” was able to once again attract a large audience, impatient to meet the endearing characters again.

An effective marketing campaign

Pixar and Disney have set up a marketing campaign well orchestrated to promote “Vice Versa 2”. Impactful trailers, appearances on television shows, and a strong social media presence helped reach a wide range of viewers. Social platform engagement has particularly played a crucial role in attracting younger generations.

Quality content

The success of “Vice Versa 2” also relies on the content quality. The storyline, rich in emotions and captivating events, has captured the hearts of spectators of all ages. The quality of the animation, now a Pixar signature, also contributed to this success. Reviews, both from the press and the public, were mostly positive, reinforcing the film’s appeal.

Strategic events

To go out “Vice Versa 2” during the school holiday period was a strategic choice. Families, looking for activities to occupy the children, rushed to the cinemas. Participation in events such as Cinema Festival also provided a significant boost, offering discounts on ticket prices and attracting more viewers to see the film.

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Positive word of mouth

Finally, word of mouth played a fundamental role in the success of “Vice Versa 2”. The first spectators, enchanted by the film, did not fail to recommend it to those around them. This snowball effect made it possible to maintain a high level of attendance in theaters, week after week.

In conclusion, “Vice Versa 2” was able to combine expectations, effective marketing, quality of content, release strategies and word of mouth to succeed in reaching the milestone of five million admissions at the box office. A true model of success for the film industry.

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Ludovic

Ludovic a 39 ans et c'est le cinéphile de la bande. Il a sa carte abonnement au cinéma depuis plus de 15 ans et sort tous les mercredis soir pour ne pas manquer les nouveautés. Il aime plutôt les films complexes et les thrillers.

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