The audience decline for Plus belle la vie: what future for the emblematic series?

The series “Plus belle la vie” faces a gradual decline in audience

Declining figures for the legendary soap opera

The television phenomenon “More beautiful life, even more beautiful” is going through a difficult time with a remarkable decline in its popularity. On January 22, 2024, a new episode underlined this trend, displaying the lowest audience of the sequence broadcast daily by TF1 since the refocusing of the series on the channel.

On Monday, only 2.11 million fans, or an audience share of 23.4%, gathered in front of their small screen to follow the adventures of the Mistral characters.

A still significant audience in certain segments

• Engagement among women under 50: The program, however, retains some influence with an audience share of 36% within the key demographic of female purchasers under 50.

Replay performance

It should be noted that the rebroadcast on the TFX channel makes it possible to maintain a constant audience. The latest one alone had 402,000 curious people, equivalent to 1.8% audience share.

What are the prospects for “Plus belle la vie”?

The future of “Plus belle la vie” is now questioned following these worrying indicators. The rest of the events will tell us if the series will be able to reinvent itself to win back its audience or if it will progress towards a possible conclusion.