TF1 launches a new morning show with Bruce Toussaint at the presentation

At the beginning of January 2024, TF1 intends to regain the lead in the race for morning shows, given the success of Télématin on France 2 and other continuous news channels. For this occasion, Europe’s leading channel has decided to focus on a face well known to the French: Bruce Toussaint.

Bruce Toussaint, a bold choice for TF1

Famous for being the presenter of BFMTV’s 9 a.m./noon program with Le Live Toussaint since 2020, Bruce Toussaint was recruited by the TF1 channel in order to embody this brand new morning. Chosen in particular to correspond to the DNA of TF1, according to its director of information, Thierry Thuillier, Bruce Toussaint will bring his journalistic experience and his familiarity with the public.

A varied and dynamic morning

From Monday to Friday, the daily morning meeting will consist of information editions, sections on daily life, culture, the art of living and major trends. A complete program which promises to be informative and entertaining for TF1 viewers.

Bruce Toussaint surrounded by a new team of columnists

For this new adventure, Bruce Toussaint will rely on a team of columnists who will bring their expertise in various fields. The set will also be linked to the network of regional correspondents to be as close as possible to viewers and their daily lives.

An ambitious project for TF1

Thierry Thuillier, Deputy General Manager of Information for the TF1 Group, says he is delighted with the arrival of Bruce Toussaint at the channel: “I am delighted with the arrival of Bruce Toussaint at TF1, a very great journalist who will put all his talent at the service of the morning news“.

• Early January 2024: launch of the morning news on TF1
• Bruce Toussaint at the presentation of the daily morning meeting
• Varied and comprehensive sections to inform and entertain viewers

TF1, a channel in search of renewal

The leading European channel thus wishes to strengthen its position in the French audiovisual landscape by offering an innovative morning offering adapted to the requirements of today’s viewers. This new program is an opportunity for TF1 to have a new look and to assert its desire to become more involved in everyday information, especially in these uncertain times.”

An expected and scrutinized launch

The start of this new adventure for TF1 and Bruce Toussaint will undoubtedly cause a lot of ink to flow. Viewers and critics will be eager to find out if this new feature will meet their expectations in terms of information and entertainment.

With the future morning show of TF1, the French audiovisual landscape seems ready to experience a real upheaval. Only one thing is certain: from January 2024, Bruce Toussaint will meet the French every morning on TF1.