Plus belle la vie on TF1: what enthusiasm for the first episode?

The new dawn of “Plus belle la vie” on TF1 is massively appealing

Monday January 8 marked a crucial milestone for TF1 with the first broadcast of the new version of the cult series “Life is more beautiful, even more beautiful”. The public responded in large numbers to discover this first chapter.

A major launch campaign

TF1 did not hesitate to use the means to promote this event launch. Between impressive advertising campaigns in cities and stations, multiple media appearances and even a live connection during the famous news led by Marie-Sophie Lacareau, everything was done to attract attention. The actors, from the new version of the bar “Le Mistral”, had the honor of presenting the new version of the series themselves.

Remarkable audience figures

The long-awaited episode, scheduled just after the 1 p.m. news, garnered an exceptional audience. Without an advertising break after the news, the channel managed to captivate nearly 2.99 million viewers. This corresponds to 29% of the total television audience at that moment. The breakdown by category is also impressive, with 44.3% of women responsible for purchases under 50, 41% of 25-49 year olds and a majority of 46% among young adults aged 15-34.

Faced with its competitor who broadcast a special program “It starts today” hosted by Faustine Bollaert, TF1 took a significant lead. A second viewing was possible on TFX at 8:20 p.m., where the episode once again captivated 427,000 people, corresponding to 2% of the overall audience.

Comparison with the audience of France 3

The end of “Plus belle la vie” on France 3 had already been a success with 2.86 million spectators for the last episode of the daily series, followed by the final prime which attracted 2.80 million people. With a rate of 14% of all viewers and 12.6% of women in charge of purchases under 50, France 3 was then placed in second position in audiences, just behind the NRJ Music Awards on TF1 .

Social media audiences

The echo of the success of this rebirth was also felt on social networks, where we could read laudatory comments on the launch of “Life is more beautiful, even more beautiful”, thus confirming TF1’s dominant position across all demographic groups on the day of broadcast.